I would like to share Insight #66 from my book “The Dangerous Book for CEOs” with you.
Complete this quick risk evaluation exercise by jotting down the answers to the following questions on a sheet of paper.
- What is the worst possible thing that could happen in the external environment that could threaten the business?
- What is the worst possible thing that could happen internally that could threaten the business?
- What activities would you abandon if the market or level of business suddenly contracted?
- What steps could you take right now to guard against a possible future crisis?