I would like to share Insight #66 from my book “The Dangerous Book for CEOs” with you.

 

Complete this quick risk evaluation exercise by jotting down the answers to the following questions on a sheet of paper.

 

  • What is the worst possible thing that could happen in the external environment that could threaten the business?

 

  • What is the worst possible thing that could happen internally that could threaten the business?

 

  • What activities would you abandon if the market or level of business suddenly contracted?

 

  • What steps could you take right now to guard against a possible future crisis?