I would like to share Insight #57 from my book “The Dangerous Book for CEOs”.


This is from Jim Collins’ book Good to Great: Why Some Companies Make the Leap… and Other’s Don’t. If you could pick one and only one figure or ratio to systematically increase over time, what X would have the greatest and most sustainable impact on your business?


Whatever it is, this X can be a rallying cry to focus the team on. If each member of the team knew that if they continued to improve his or her X they would be contributing to the growth of the business, the whole idea of what to do in a business would change with this insight. Suddenly everyone is focused on exactly what needs to be accomplished in order to succeed. What drives YOUR economic engine?